

Make Your Own Kind of Music - Mama Cass (48.2K Reels) This song by samples the 1981’s ‘Mickey’ by Toni Basil, and opens with a big, building beat - use this song to back any sort of exciting or thrilling content. Whether it’s a person, place or even a product, use this clip to highlight any ‘baddie’ in your content. Ice Spice songs are taking social by storm - this audio clip from Ice Spice’s ‘In Ha Hood’ is no different. So, which songs should be top-of-mind for marketers’ Instagram Reels in May 2023? She a Baddie (18.8K Reels) May brings us a mix of vintage and vintage-inspired songs with positive vibes. With a funky, modern beat, try your hand at the Flower dance challenge, or simply use this to back your video content. This solo release from Blackpink member Jisoo is the perfect Spring/Summer track to usher in Spring, Summer and of course, flowers. June brings us a range of upbeat songs from popular artists to use with a range of Reels content.

Pay attention to Instagram’s recommendations: While marketers might know this, it’s worth noting that there’s an arrow next to trending Instagram songs on the Reels Explore page that tells you if an audio is trending, and recommend related trending audio for you to use.Follow trends, but don’t be afraid to set them. For growing trends, this often means the sound isn’t overly saturated - yet. Don’t be afraid to be an early adopter: Don’t let the fact that an audio has a lower number of uses than you might be used to seeing.Pay attention to TikTok trending sounds: Sometimes these sounds trend on TikTok and Reels simultaneously, but sometimes they trend on Reels days or weeks after they appear on TikTok.
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Wondering how to find trending Reels audio? Follow these steps to help you stay on top of trending sounds on Reels for your brand: Tips on How To Find Trending Audio on Reels. Pay attention to audio permission: As a brand on Instagram, there are certain songs and audio not available - don’t use sounds with the ‘This sound isn’t licensed for commercial use’ label.Use ‘Original audio’: Be sure to only use trending videos with the ‘Original audio’ label, which means brands can use them.Fortunately, there are many Spotify playlists that round up the most popular songs on Reels, and this could spark an idea for your Instagram marketing strategy.

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